I am glad that
scientists at the UN have brought into question the highly promoted model of
the ‘three pillars’ which ranked economic and social development at par with
environmental protection. They propose a different paradigm where the economy is
a subset of social activity and collaboration which is itself a subset of the
environmental health of the biosphere. If we are to meet the needs of the
present without compromising those of the future then environmental health must
be the guiding force.
So how do we go about changing the status quo perception?
One way is to give the environment the same daily presence in our lives as the
economy. We are constantly bombarded on the fluctuations of the market, the ups
and downs of stocks and how this particular climb or downfall will affect
everything we cherish. What if we were to have updated reports following this on
how many lives were lost due to waterborne diseases, how many have gone without
food, the volume of soil loss due to bad farming practices, the amounts of
water used for fracking with associated volume of chemicals use and their
poisonous ranking, how many inches or feet have the aquifers lowered, what
amount of CO2 has been added to the atmosphere, etc. You get the picture. In fact
it would be great if included in all the latest tech gadgets that are in our
vehicles, one should show the amount of CO2 generated per mile, this then can
be used for CO2 tax charges in income tax returns; pay-as-you-go would have a different
meaning. Of course the cost of vehicle and wages will need to be factored in
for the best performing cars are also the most expensive and this would
advantage the well to do over others, but I believe it would stir people to
demand better, timely and efficient public transit. We don’t stop here, what if
around town we place stations that read air quality? We have traditionally
placed clocks in this way and temperature gauges, the step would be minimal. In
a 2005 concept for the Chicago River I proposed a water quality index info
board of this nature, it was not executed. If people had the information on
environmental degradation as part of their daily intake I am certain that we
would respond in kind. Imagine having the same exposure for environmental status
as advertising, do you think it would change our perception and lifestyle?
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